Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
Type
Book
Authors
ISBN 10
0256218994
ISBN 13
9780256218992
Category
Technology and Applied Science
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Publication Year
1997
Publisher
Pages
784
Description
This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns. - from Amzon
Number of Copies
1
